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Brands, both online and offline, are vigorously promoting their winter collection featuring linen fabrics. The streets are adorned with enchanting Christmas window displays and festive lights. From Diwali to Christmas and New Year's, retail stores worldwide are adorned with vibrant decorations, complementing the seasonal collections on display.

As we transition, it's also time to anticipate the spring and summer 2024 collections. While many brands are likely in the final stages of packing and delivering their winter lines, let's offer you a glimpse into one of the perennial favorites for spring and summer collections: linen and linen blends. When envisioning summer attire, one often imagines comfortable clothing in calming hues, particularly in tropical regions like India.

First, let's explore the various applications of linen fabrics and how to choose the right linen count to ensure optimal value for your investment.

• Linen Shirts

It's essential to include high-quality linen shirt fabrics in your collection. When selecting the fabric, consider 40 lea and 60 lea counts. Note that 40 lea counts are widely preferred as they offer less transparency compared to the 60 lea count. For formal wear, opt for plain fabrics in these counts; for festive and casual wear, consider self textures and dobbies. While black and white remain popular choices, pastel hues are also ideal for summer, suitable for both men's and women's shirting.

• Linen Pants or shorts

Typically, trousers crafted from linen fabrics are favored for casual attire due to pure linen's tendency to wrinkle. However, if you desire a more formal or structured appearance, consider blending linen with cotton and polyester to impart a firmer texture and appearance. The preferred count for bottom wear is typically 25 lea. If you intend to include chinos in your collection, we strongly advise opting for linen blended fabric as it allows for versatile styling suitable for both casual and semi-business settings. Additionally, consider exploring linen stretch fabrics in darker hues for casual wear options.

• Linen Kurtis/kurtas

To harness the fabric's comfort, it's worthwhile exploring daily wear Kurtis and indo-western attire for both men and women. Similar to shirting, counts ranging from 40 to 60 lea are suitable for these garments. A variety of pastel colors in plain and dobby weaves present an exciting palette for styling and design. Additionally, a blend of linen, cotton, and viscose can yield a smooth, comfortable fabric ideal for ethnic wear.

• Linen Jackets

Combining denim with a lightweight linen jacket is suitable for business settings and adds versatility to your attire for various occasions. A lightweight jacket or blazer typically necessitates a 40 lea count with proper lining and tailoring to ensure stiffness and a graceful drape. For a more substantial and opulent appearance, consider opting for a 25 lea pure linen count. Nowadays, linen and cotton blended fabrics are also gaining popularity for jackets, particularly suitable for relaxed evening wear.

• Linen Sarees

In traditional attire, linen and linen blends are currently enjoying widespread popularity. Particularly in sarees, the fabric's graceful drape and rustic appearance make it highly desirable for designers. For value-added enhancements such as dyeing, printing, adding chanderi borders, or block-printing, we recommend considering a 60 lea count. If you aim to create premium designer products, opting for 70 or 100 lea counts can offer excellent value. Higher counts produce finer quality fabrics, ideal for crafting designer sarees. The versatility of this fabric allows for diverse treatments, including experimentation with colors, trims, edgings, and block patterns.

In addition to considering technical aspects like count and fabric manufacturing, incorporating country-specific premium linens and blends into your collection can elevate its appeal. European options, particularly Belgian linen, are highly sought after due to their consistent, high-quality yarn, commanding a premium price in the market. Italian and Irish linens also hold their own allure. While such premium qualities may come at a higher cost, they can significantly enhance the overall value of your collection.

Infuse your spring-summer collection with the masterstroke of linen and revel in the beauty of this exquisite and natural fiber.